It is the application of game elements such as point scoring, competition with others and rules of play in a non – game context and other activities mainly as an online marketing technique to encourage engagement with products and services a business has to offer.
The goal of gamification is to encourage and motivate players to achieve organizational goals. Many organizations use gamification in company apps, community forums and websites to stimulate the player to become well versed with the company products and services. When companies apply gamification in their digital and non – digital products and services it paves an easy pathway to motivate their employees and players.
Relatively a new term coined by Nick Pelling a computer programmer and inventor, gamification has been around since 2002 and officially became a buzzword in 2009.