Challenges
A US-based company sought to revolutionize the online streaming industry by developing an innovative platform
designed to serve as a central hub for a vast range of content genres. The challenges they faced were multi-dimensional
and included:
Diverse Content Management: With such a vast array of content, ensuring seamless accessibility
for users while maintaining high-quality delivery was a challenge.
Personalization: Catering to individual user preferences through tailored recommendations
and personalized viewing packages, while providing ad-free options, required complex algorithms.
Advertising Innovation: The goal was to introduce an innovative ad model that would not
only generate revenue but also enhance viewer engagement. Traditional advertising models, such as pre-rolls and mid-rolls,
had limited effectiveness and led to viewer fatigue.
Technical Complexity: The platform needed to handle diverse content types, ad models,
and user preferences, requiring a robust back-end infrastructure that could scale effortlessly.
Solution
Softcodeit Solutions partnered with the company to develop a cutting-edge online
streaming platform that combined rich content, advanced personalization, and a unique approach
to advertising. The key features of this solution include,
Dual User Model: Content creators could upload both media and ads, while viewers were provided tailored access based on their geographical locations and preferences.
Personalized Viewing Packages: The system allowed users to choose from various pricing plans, including ad-free options, while incorporating “pledge breakers” which are short ads and product promotions that keep viewers engaged without being too disruptive.
Content Personalization Algorithms: The platform employed advanced algorithms that personalized recommendations, enhancing the user experience and making content discovery seamless.
Microservice Architecture: The microservices architecture was adopted for scalability, ensuring that the platform could handle increasing user demand and complex content management requirements.
The platform was built using NodeJS, Microservice Architecture, Angular, MySQL, Redis, AWS Cloud Platform, and Flutter, providing a scalable, high-performance solution with seamless cross-platform support.
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